The RCS for Business market is rapidly expanding, with spend expected to reach $11.6 billion by 2030, yet a lack of clear strategy is holding back some markets. Google’s push towards P2A messaging, combined with operator scepticism and slow rollouts, is hampering the industry.

Mobilesquared’s latest RCS for Business Messaging White Paper provides the essential roadmap for navigating this transition. This report explores our comprehensive quarterly analysis of the core data point, regional performance benchmarks, and strategic hurdles that will define the next five years of business messaging.

What You’ll Learn:

  • Understand the market dynamics driving the massive leap from 45.3 billion to 1.14 trillion RCS messages by 2030.
  • Discover how Google’s P2A strategy is using Search and AI to increase consumer familiarity and put RCS directly into the hands of decision-makers.
  • Learn to identify the friction points from slow rollouts to onboarding hurdles.
  • Explore the regional success stories to see how operator cooperation directly translates into higher spend and market momentum.

Interested in learning more? Access our full RCS for Business data & insights

Download Your Free Copy