Enterprise demand and API readiness
Mobilesquared's enterprise research reveals that two-thirds of enterprises have a good understanding of what an API is, while claiming APIs are a top priority for their company, with a clear implementation strategy underway.
Enterprise Demand Is Driven by Real Business Problems
Our enterprise research reaffirms much of our industry research, in that demand for Network APIs is strongest when they solve problems enterprises are already paying to fix. Fraud prevention, secure onboarding, trusted authentication, KYC, Age Verification and customer-risk signals all have obvious commercial value because they can reduce fraud losses, improve conversion, lower abandonment and support compliance.
Banks and financial services remain the most mature early adopters because the pain is immediate and measurable. But the opportunity is not limited to banking. Social platforms, marketplaces, gaming, gambling, mobility, digital wallets, insurance and other digital services all need to know whether a user, device, number or transaction can be trusted. Especially in markets where there is a high percentage of postpaid users on smartphones, as these users are digitally active which also makes them digitally vulnerable.
Beyond SMS OTP: Mobile Identity and Number Verification
And that is why SMS OTP has its limitations and the need for Mobile Identity and Number Verification in particular. SMS OTP remains embedded because it is familiar and has reach, but that does not make it fit for the next phase of authentication. Rising fraud, artificial traffic inflation, failed delivery, phishing risk, latency and user drop-off are eroding confidence in the channel. Enterprises are not looking for novelty; they are looking for something cheaper, safer and more reliable.
Scale Depends on Aggregation and Standardisation
The barrier, however, is not demand it is the execution. Enterprises do not want one-off operator integrations, fragmented national rollouts or inconsistent user journeys. They want APIs that work across the most users in a market that can be repeated across multiple countries. From an enterprise perspective, the aggregated, federated platform model utilising CAMARA standardisation, GSMA Open Gateway and Aduna are critical for growth. By converting isolated operator assets, the platform model creates a service enterprises can actually buy and scale.
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Blog Author: Nick lane (nick@mobilesquared.co.uk)
