The A2P SMS market is facing significant disruption, with traffic projected to decline by 22.8% by 2030.
This White Paper provides a concise overview of Mobilesquared’s latest A2P SMS market analysis, examining the key trends shaping the industry over the next five years. It highlights the critical vulnerabilities impacting the ecosystem and presents an “Alternative View” on how the industry can recover billions in lost revenue.
What You’ll Learn:
- Understand the market forces driving the projected decline in A2P SMS traffic and spend through 2030.
- Discover Mobilesquared’s “Alternative View” of the market and why the industry could be missing out on more than $30 billion in potential A2P SMS revenue by 2030.
- Explore how rising international termination rates (ITRs) and the rapid growth of exclusivity agreements are reshaping the global A2P SMS ecosystem and impacting market health.
- Learn which markets are leading and lagging in A2P SMS health, from the UK’s position as the healthiest market to the increasing pressures facing other regions globally.
Interested in learning more? Access our full A2P SMS data and insights
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