MNO Monetisation Workshops at WAS #23

How Can Operators Best Optimise & Grow Revenues as the Wholesale Landscape Evolves?

Join the WAS workshops from Mobilesquared and Kaleido on Monday, 23rd March, for an afternoon of rich insight and open sharing to help MNOs succeed in 2026 and beyond.

Sessions

Protecting MNO Messaging Revenues

Address the growing pressure on A2P SMS from rising termination rates, fraud and traffic migration, and how these factors are accelerating declining brand spend. We will also outline the practical steps MNOs can take to protect revenues while preparing for the future evolution of messaging and
mobile identity.

Driving the Adoption of RCS Among the Enterprise

Explore why RCS for business adoption remains limited, from brand and operator hesitations to trust and verification challenges. The session will define what must change for RCS to scale and become a meaningful enterprise revenue opportunity for MNOs
by 2026.