RCS Webinar: Is Apple the answer?
17th September 2024 | 16.00 – 17.00 BST
In this webinar we share key highlights from our latest RCS market report RCS: Monetising the richest messaging platform 2018-2028. The result of over 12 months research and interviews with 300 companies across the messaging ecosystem, containing over 60 million unique datapoints to give a detailed country-level view of the RCS opportunity in 200 global markets.
Apple’s move to support RCS in 2024 will have far-reaching impact on the industry. But what exactly will this mean for brands and messaging companies? This webinar, and in-depth market report, delivers actionable insights.
Our forecasts model two alternative RBM scenarios (Android-only VS Android + Apple iOS) to help businesses understand the implications of both and future-proof their RCS strategy. Some of our research findings explored in this webinar include;
- What does the RCS/RBM landscape look like for the next 5 years?
- Does RCS need Apple’s support to be a success?
- What impact will Apple will have on RCS?
- How will RBM impact A2P SMS and WhatsApp Business?
- Should mobile operators join the RBM bandwagon?
- When should brands start using RBM for optimum results?
