Messaging Market Data Consulting

Mobilesquared offers independent messaging market data consulting that delivers strategic advantage for our clients, backed by our market-leading data and independent perspective. We have consulted to brands including Mastercard, Google, Qualcomm, Vodafone, BT, LivePerson, and Conduent and are recognized as global #1 suppliers of business messaging intelligence.

We are the only analyst company to specialise in business messaging, having tracked the messaging market for over 12 years since we published our first report on Conversational Advertising in 2010. If you need a granular view of your specific messaging market opportunities, and a strategy that delivers ROI, find out how we could help.

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Principle Consultants

Nick market data consultant

Nick Lane

Chief Insight Analyst & Founder

Nick specialises in all aspects of the mobile and telecommunications industries, and has written strategic industry reports on diverse mobile topics including messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology.
Over the past ten years, Nick has become recognised as a leading authority on business messaging, as a result of Mobilesquared's deep dive research into the messaging market. Nick regularly speaks at messaging events around the world including; Mobile World Congress, Messaging & SMS World, WAS and GSMA Messaging Labs.
Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed by media including the Sunday Times, BBC, Bloomberg, The Financial Times, Forbes, and CNN. He is a judge for the Global Mobile Awards, Messaging & SMS Global Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Ovum, after having spent ten years as a tech journalist working on leading global B2B titles.
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Hugh market data consultant

Hugh Griffiths


Hugh has over 25 years extensive senior management / board experience in the Telecoms, messaging & digital media sectors.

He is a leader and has pioneered many new developments in the mobile industry. He is also an experienced Non-Executive Director.

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