Impact of Covid 19 on the Business Messaging Market
(Published August 2020)
Face-to-face contact is limited, working from home encouraged, and digital transformation is a must for every business. There is no better time for a business to develop a messaging strategy.
As businesses adjust to national lockdowns and the ‘new normal’ in a post-lockdown environment, they have either had to adapt their business messaging strategy or adopt one.
In this 90-page report, we apply our ‘Impact of COVID-19 on business messaging’ research (based on interviews with 77 leading businesses across the business messaging ecosystem) to our market data on A2P SMS, RCS and WhatsApp Business. You will get all the key findings from the research, which has then been applied to our market data (where applicable) to show the impact on 2020, and beyond.
The report is available to buy as a regional version (PDF report) containing global and regional data, split out by sector, or as a national version (PDF report + Excel data file) containing global, regional and national market data for 200 global markets, including month-on-month sector traffic in 2020.
This report explores;
- What is the demand for business messaging during lockdown/post lockdown?
- What is the demand for A2P SMS, ABC, RCS and WhatsApp Business during lockdown/post lockdown?
- What is the impact on A2P SMS traffic and revenues by sector in 2020
- How has the COVID-19 research findings impacted on our market forecasts for RCS and WhatsApp Business
- What is the longer term impact on business messaging
- Key findings
- Research process / Markets covered by research / About participating companies
- Impact on business messaging channels
- The impact of COVID-19 on A2P SMS: Traffic & spend
- Stopped traffic
- Decreased traffic
- Increased traffic
- About the same traffic
- Expected outcome
- Channel impact
- Applying the research data to Mobilesquared A2P SMS data
- Traffic trends during lockdown
- Traffic throughout 2020
- Impact on revenues
- The impact of COVID-19 on A2P SMS: Regional breakdown
- Regional analysis: Traffic
- Regional analysis: Spend
- Regional analysis: Africa
- Regional analysis: Asia
- Regional analysis: Caribbean
- Regional analysis: East Europe
- Regional analysis: Latin America
- Regional analysis: Middle East
- Regional analysis: North America
- Regional analysis: Oceania
- Regional analysis: West Europe
- The impact of COVID-19 on RCS
- Fluctuating fortunes
- The impact of COVID-19 on RCS in 2020
- Impact on 2020 RBM spend
- RCS: The bigger picture
- A change of mindset
- The impact of COVID-19 on WhatsApp Business
- WhatsApp Business comes into its own
- WhatsApp Business App
- WhatsApp Business API
- Glossary
- Methodology