Making a sales pitch is a chance to give customers a wider understanding of your company and the product or service you provide.
It’s also an opportunity to highlight any pain points the customer might be experiencing, and emphasise why what you’re offering is the solution.
However, considering that ‘68% [of buyers] only involve sales at the last stage of the buyer’s journey’, the importance of perfecting your sales pitch is evident.
Crafting an effective sales pitch isn’t easy. In this guide, we’ll cover some of the best tips on how to make the perfect sales pitch.
Tips for making a perfect sales pitch include, but are not limited to:
- Integrate quality audience data into a sales pitch
- Personalise your sales pitch
- Focus on the bigger picture and share insights
- Ensure your messaging is relevant
- Leverage WhatsApp Business
1. Integrate Quality Audience Data Into A Sales Pitch
The first tip is to integrate quality audience data into a sales pitch.
Reliable audience data can provide you with informative insights, such as purchasing behaviour and spend, to help you prioritise pitching to the right customers.
Gone are the days when you need to rely on pursuing deals you ‘have a good feeling’ about. Collecting and analysing quality audience data can help you to ensure your focus is in the right place.
Mobilesquared’s ‘Ask The Messageverse’ product is the perfect tool to access quality audience data. The ‘Ask The Messageverse’ allows businesses to get a snapshot data report of a single country in 24 hours for as little as £400.
This snapshot report contains upwards of 1,000 data points for your selected country, covering 2018-2026, with channel data on users, traffic, and revenues as well as generic mobile market data that can inform your sales pitch.
With the Messageverse as a tool at your disposal, then, you can bolster your sales pitch with reliable audience data from experts to ensure you’re focusing your efforts in the right places. This will not only save you time but will also ensure none of your budget is wasted.
2. Personalise Your Sales Pitch
The next tip on how to make a perfect sales pitch is to personalise your sales pitch to the company in question.
It’s not enough to stick to a generalised script for every single customer, as each one is unique with their own set of needs and pain points you will need to address.
This is emphasised by the fact that ‘71% of consumers feel frustrated when a shopping experience is impersonal’ highlighting the importance of researching a prospective customer before pitching.
During your initial contact with them, make sure that you’re asking the right questions to ensure you can tailor your pitch to them.
That said, you will still need to be proactive. Conduct thorough research on their business, the industry they operate in, as well as their competitors.
Knowing the role of your buyer will also help you to shape how you personalise your sales pitch.
Researching your prospective customers will give you the information you need to create a pitch that resonates with them, increasing the likelihood of a sale.
3. Focus On The Bigger Picture & Share Insights
To make the perfect sales pitch, you will also need to get your audience to focus on the bigger picture.
Tell your customers a concise story within your pitch of where they are now, and paint the story of where they could be with your help.
This can significantly help to show your customers why they need what you’re offering whilst also highlighting the value of your product or service.
It’s not enough to give customers information that they could have found online. Provide them with detailed, valuable insights such as case studies, data reports, and testimonials to help them see the value in your solution.
Explaining why the customer will continue experiencing issues if they continue down the same road will help inspire them to take action, helping you to drive sales.
4. Ensure Your Messaging Is Relevant
You don’t have long to make a sales pitch, and hooking your audience’s attention is crucial.
Don’t waste your prospective customers’ time with an irrelevant pitch they’re soon to forget. Instead, you need to tune your message to your audience to ensure they resonate with what you’re selling.
As we’ve mentioned above, you can gather valuable audience data on a next-to-immediate basis with Mobilesquared’s ‘Ask The Messageverse’. This not only enables you to use customer-led data when making decisions, but also allows you to gain a wider understanding of your target audience efficiently.
This puts you in better stead to ensure your messaging in your pitch targets your audience, whilst also allowing you to get ahead of the competition.
When coming up with your messaging, you should avoid using empty buzzwords or jargon, and amend your sales pitch until it’s as clear and concise as it can be without you losing the intent.
Ensuring your messaging is relevant will help you deliver a sales pitch that is not only memorable but offers maximum impact in the short time you have.
5. Leverage WhatsApp Business
If you’re looking for a rich messaging channel to drive customer engagement and want to deliver a sales pitch that lands customers efficiently, leveraging WhatsApp Business cannot be overlooked.
Available in ‘180 countries’, WhatsApp remains one of the most used messaging channels globally, allowing you to reach customers nearly anywhere at any time.
Mobilesquared’s ‘Ask The Messageverse’ service allows you to gain a data snapshot of how many WhatsApp users there are in a single country, how these users interact with businesses, and more detailed information on the messaging channel that can be used to craft a targeted sales pitch.
Additionally, our ‘Ask The Messageverse’ service completely eliminates budget wastage by allowing you to buy only the business messaging market data you need for the sales pitch at a one-off low cost.
Armed with the market intelligence and WhatsApp Business data provided by Mobilesquared to inform how WhatsApp Business is used in the first instance, paired with developing engaging sales content and monitoring other performance metrics on the platform can significantly strengthen your sales pitches.
By leveraging WhatsApp Business, then, businesses can deliver informed and targeted sales pitches that have a greater impact, in turn helping to engage prospects and drive conversions.
We hope this article has given you a better understanding of how to make a perfect sales pitch.
We are Mobilesquared: mobile engagement specialists delivering the very best independent mobile market intelligence to our clients. We are the established #1 global authority on business messaging and CPaaS, with our data shaping business plans, strategy, and customer engagement modelling, for some of the world’s leading brands, mobile operators, and messaging providers.
To learn more about our services, including the Messageverse, be sure to get in touch via telephone (01182149 777) or email (email@example.com) to learn more about what we do and discover how we can help your business.
Written by Jemima, for Mobilesquared.