For Immediate Release                                                               

• mobile^SQUARED unveils Mobile Healthcare Trends – an in-depth breakdown of consumer attitudes in the UK towards mobile healthcare based on age, location, gender and device type
• Mobile Healthcare Trends is based on a survey of 3,000 consumers across the UK with results fed into mobile^SQUARED’s dynamic campaign planning and forecasting tool – Mobile Consumer Trends
• Mobile Healthcare Trends contains almost 11,000 separate data points covering historical information going back to 4Q10 and 18-month forecasts to 1Q13 to provide granular data on changing consumer usage and behaviour

mobile^SQUARED unveils dynamic consumer trends data for mobile healthcare

Mobile consumer trend model identifies £1.14 billion market for healthcare payments

Berkshire: 7 February, 2012 – mobile^SQUARED today announces the launch of Mobile Healthcare Trends – a dynamic database which provides granular data and forecasts on consumer usage habits towards the mobile healthcare market in the UK.

Mobile Healthcare Trends provides critical information on consumer attitudes towards different elements of mobile healthcare – identifying the actual number of mobile consumers active in each area searchable by device type, gender, age, geography and income.

The healthcare database is built on mobile^SQUARED’s groundbreaking Mobile Consumer Trends database – which tracks and forecasts consumer usage habits towards the mobile internet, mobile apps, mobile commerce, opt-in messaging, and mobile advertising reach and engagement throughout the US and UK.

The healthcare data reveals that over 8.7 million users are interested in paying for their prescriptions via their mobile, from a total of almost 40 million mobile users that state they would welcome mobile health-based serv­ices on their mobile device.

The average cost for a prescription in the UK is £7.40. According to NHS Information Centre data, the average person in the UK receives 17.8 prescriptions per year*. That amounts to an average prescription spend of £131.72 per person per annum. When applied to Mobile Healthcare Trends, the 8.5 million users will generate £1.14 billion in revenues, accounting for only 13% of total annual prescription spend of £9 billion.

“The data shows that UK consumers want to use their mobile device as part of their healthcare, whether to communicate with their local surgery, make an appointment or pay for a prescription,” says Nick Lane, chief strategy analyst at mobile^SQUARED. “Using mobile to communicate with patients will have a massive impact on savings for the NHS, and so the role mobile will play in healthcare has to be taken seriously today.”

Using the new database, mobile^SQUARED is able to highlight the following mobile healthcare information:

• Number of male iPhone users that would make appointments, 1Q2012: 2.34 million

• Number of female Android users that would pay for their prescription using mobile phone, 2Q2012: 717,625

• Number of 25-34 year olds that that would welcome appointment reminders, 3Q2012: 9.5 million

• Number of 55-64 year olds that that would welcome appointment reminders, 4Q2012: 6.6 million

• Number of users in London that will pay for their prescription using mobile phone, 1Q2013: 1.8 million

• Number of users in Scotland that would receive appointments reminders to their mobile phone, 2Q2013: 3.6 million

Mobile Healthcare Trends costs £495 +VAT. The database provides data on mobile users willing: to purchase a prescription with their device, make appointments, communicate with Drs and local healthcare centres. The data is segmented by device type, location, gender, age and socio-economic.

*Based on 2010 data

-ENDS-

About Mobile Consumer Trends

Mobile Consumer Trends is the culmination of extensive, ongoing mobile market research with the latest, nationally-representative consumer data. Our ground-breaking database provides accurate forecasts on consumer behaviour and usage trends towards the mobile internet, mobile apps, mobile advertising, opt-in messaging and mobile commerce and is designed to assist mobile advertising agencies and networks planning mobile strategies for themselves or their clients. For more information, please click here.

About mobile^SQUARED

mobile^SQUARED provides specialist research which enables brands, agencies and the mobile industry to increase engagement with the mobile consumer. We conduct primary research on the mobile industry and mobile consumers, with a focus on delivering exclusive forward-looking data on mobile device usage, mobile web, app and commerce trends and usage, and mobile advertising responsiveness to help clients identify and respond to fast-changing mobile trends. And for a wider view of the industry, we provide detailed mobile industry user and revenue forecasts.

Our clients look to mobile^SQUARED’s expertise to provide candid insight into the mobile market. We do this using our extensive global network of senior contacts to research, collect and collate the latest data, developments, trends and insight on an ongoing basis.

For further information please visit http://www.mobilesquared.co.uk

For more information please contact:

mobile^SQUARED
Nick Lane / Gavin Patterson

+44 (0) 118 977 6902 or +44 (0) 118 979 5610

info@mobilesquared.co.uk