Not only is the number of mobile browsers around the world increasing, the average length of time users are browsing is on the up also.
The latest data on Opera Mini reveals that its 59.4 million users are now generating over 1 billion page impressions a day. On average, Opera Mini users are visiting 16.84 pages per day. This compares to an average daily page impression per user in June 2009 of 12.98.
In those 13 months, Opera has added 11.4 million Mini users, with the total daily page impressions leaping from around 653,000,000 to over 1 billion – an increase of 161%.
According to the company, much of this growth can be attributed to Africa, where it describes the mobile internet usage as “explosive”. Across Africa, the region is experiencing triple digit growth, with the top 12 markets in Africa experiencing a year-on-year growth of 182%, based on an increase of Opera Mini users of 124%.
A month-on-month global comparison reveals that Opera Mini users viewed 27.3 billion pages in June 2010, compared to 26.5 billion the previous month.
According to the mobileSQUARED Knowledge Centre, the average daily page impressions per user in the UK will increase from 9.39 this year, to 13.44 in 2011. While in Australia, the increase in daily page impressions in the same timeframe will be from 16.08 to 20.58. Clearly, Opera Mini browsing behaviour is higher-than-average than the UK.