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Australia: Mobile internet usage getting ready for smartphone invasion

27 July 2010, 9:00 am

The number of mobile internet users in Australia will experience year-on-year growth of 26% between 2009 and 2010, with 5.14 million mobile internet users by the end of this year, according to data released by mobileSQUARED. More than 56% of the users will be on smartphones, including iPhone users, which alone contribute 21% of browsers.

Between 2009 and the end of 2010, the number of iPhone and smartphone users browsing the internet will almost double. mobileSQUARED forecasts the number of mobile browsers using featurephones to steadily decline between now and 2015, as these users upgrade to smartphones.

By 2015, the number of Australian users browsing on their mobile phones will top 11.1 million, with 69% of users on smartphones (including Android), while a little under a quarter (24%) will be using the iPhone. Interestingly, all smartphone categories will account for 68% of total mobile users in Australia by 2015.