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Agenda

We've spent the last 24 months conducting research on Permission-Based Marketing for clients. Our research has tackled the leading PBM companies and brands that have developed extensive opt-in databases, allowing them to conduct highly-successful campaigns. PBM is about communicating with consumers, and this agenda provides the complete insight:

Pundits: Nick Lane, Chief Strategy Analyst, mobile^SQUARED

Gavin Patterson, Chief Markets Analyst and Head of Data, mobile^SQUARED

Hugh Griffiths, Founder, Digital Potential

Mark Brill, CEO Formation & Chair Direct Marketing Association

Alex Kozloff, Mobile Manager, IAB UK

David Murphy, Editor, Mobile Marketing Magazine

08:30-09:15 Registration

09:15-09:20 The Pundit's views: Which came first, the opt-in or the opt-out?

09.20-09.30 Opening thoughts

Paul Berney, CMO and MD, MMA Europe

09:30-09:45 The Dos & Don'ts of permission-based marketing

Mark Brill, CEO Formation & Chair Direct Marketing Association

09:45-10:00 How to build an opt-in brand proposition that has longevity

Stephen Upstone, VP Sales Europe, Velti

10:00-10:15 Case study: Generating 25% response rates

Thomas Labarthe, VP of Mobile Advertising, Alcatel-Lucent

10:15-10:30 How to build a mobile database

Alex Klose, Mobile Marketing Partner Manager, IMImobile

10:30-10:45 Database rules: Good housekeeping

Kim Walker, Partner, Technology, Thomas Eggar

10:45-11:15 PANEL: When do we have the consumers’ permission?

1. Donald McLeod, Head of Marketing Services, University of Hertfordshire

2. Kim Walker, Partner, Technology, Thomas Eggar

3. Alex Klose, Mobile Marketing Partner Manager, IMImobile

4. John Rankin, Regional Sales Director, EMEA, Adsmobi

5. Mark-Anthony Baker, Director and Head of Strategy, Fetch Media

11:15-11:45 COFFEE & NETWORKING

11:45-12:00 Marketing to 100% of devices

Kieran Bourke, Head of Mobile, Mobext

12:00-12:15 Generating exceptional content

Alex Franks, UK Manager, Blyk

12:15-12:30 Case studies: Localised marketing

Samantha Hart, Account Director, Somo

12:30-12:45 Buying lists of mobile numbers is not acceptable

Clive Baker, MD, Movement London

12:45-13:00 Permission versus Spam: An Indian perspective

Akash Sureka, Founder, MD & CEO, Hoopz Planet Info

13:00-13:15 Location-based marketing

Ashu Matharu, Founder & CEO, MADS

13:15-14:15 LUNCH

14:15-14:30 Legal rules for direct marketing: How to avoid the "Spamming" label

Nick Graham, Partner, SNR Denton

14:30-14:45 Making the most of permission marketing

Oisin Lunny, Senior Market Development Manager, OpenMarket

14:45-15:00 Case study: 3M

Gowri Shankar, CEO, SinglePoint

15:00-15:15 Can operators dominate permission-based marketing?

Nick Pestell, Head of Sales, O2 Media

15:15-15:30 Maximising the App opt-in,

Caroline van den Bergh, Head of Business Development, Golden Gekko

15:30-15:45 DATA: The opt-in opportunity, UK

Gavin Patterson, Chief Markets Analyst and Head of Data, mobile^SQUARED

15:45-16.15 PANEL – How local brands and businesses can utilize opt-in marketing

MODERATOR: David Murphy, Editor, Mobile Marketing Magazine

1. Assaf Baciu, SVP, Product Management, Upstream

2. Paul Childs, CMO, Adfonic

3. Nick Pestell, Head of Sales, O2 Media

4. Gowri Shankar, CEO, SinglePoint

5. Alex Kozloff, Head of Mobile, IAB UK

16:15-16:45 COFFEE & NETWORKING

16.45-17.00 RESEARCH: Why consumers want to opt-in,
                         Alistair Hill, co-founder, On Device Research
17:00-17:15   Using opt-in to drive interaction
                         David Glennie, CIO, Mobile Interactive Group

17:15-17:45 PANEL – The Great Permission Debate

MODERATORS: The Pundits

1. Paul Berney, CMO and MD, MMA Europe

2. Thomas Labarthe, VP of Mobile Advertising, Alcatel-Lucent

3. Stephen Upstone, VP Sales Europe, Velti

4. Nick Graham, Partner, SNR Denton

5. David Glennie, CIO, Mobile Interactive Group

17:45-17.55 Closing comments and analysis from the Pundits

17.55 -LATE CLOSE & NETWORKING

TRACK 2 BEHIND CLOSED DOORS

"Private time" for our sponsors to reveal some of their USPs and tricks of the trade to their VIP guests and other delegates interested in hearing more about the sponsor's strategy as highlighted from the morning's presentation.

These presentations will only be available to delegates attending each session.

12:30-13:00 adsmobi - Prime Location and new Rich Media Ad Format possibilities, John Rankin, Regional Sales Director, EMEA

14:15-14:45 Alcatel-Lucent - The Milkman is Back, Mihai Vlad, Head of Insight & Audience Management

15.00-15.30 Velti - Permission-based marketing workshop, Stephen Upstone, VP Sales Europe

15:45-16:15 IMImobile - How to develop, implement & evaluate your PBM strategy,Andrew White, Managed
Service Director, & Sally Weatherall, Managing Director, Strategic Brief Limited

16:45-17:25 OpenMarket - Creating an interactive campaign, Simon King, Product Manager, CMX2

Permission-Based Marketing is a joint event between

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