MCT is the culmination of extensive, ongoing mobile market research, overlaid with the latest nationally-representative consumer survey data commissioned from our research partner – Lightspeed Research. MCT currently covers the UK and the US.  France, Germany, Italy and Spain coming soon.

Our database grants access to unique consumer data which enables you to demonstrate a better understanding of mobile consumer behaviour and deliver accurate ROI projections to clients when planning mobile strategies and campaigns.

Want to know how many male iPhone users aged 18-24 in London will view a mobile advert and then buy the article either on their phone, on a PC, or in-store? Or how many females aged 25-34 will spend up to £100 on goods using an Android device in Scotland, or even the device most used by ABC1s (UK) or income over $50,000 (US) to opt-in to a mobile marketing campaign? Then Mobile Consumer Trends is for you!

Mobile Consumer Trends is built using nationally-representative consumer survey results supplied every quarter by our research partner - Lightspeed Research. The consumer results are then applied to our existing mobile market data to provide a detailed picture of mobile consumer behaviour across the following five areas:-

• Mobile advertising reach and conversion
• Mobile marketing reach and engagement
• Mobile commerce spend
• Mobile internet usage
• Mobile app usage

Device views are applied to each of the consumer research findings going back to 4Q09, which are then trended to provide 18-month forecasts using weighted moving averages and exponential smoothing. All Mobile Consumer Trends data can be cross-searched by:-

• Device type
• Age range
• Location
• Gender
• Socio-economics (UK) / Income (US)
• Ethnicity (US only)

Mobile Consumer Trends is available on a monthly or annual subscription model per market. Clients on a 12-month subscription to the database, for example, will receive consumer research updated at least once per quarter, a report highlighting headline figures from the database once per quarter, and analyst support time. Please contact us here for more information about subscribing.

Track who uses the mobile internet, how, where, and on which device. Data broken out for mobile as the primary form of internet access, daily users, weekly users, monthly users and total users.

Track who uses the mobile apps, how, where, and on which device. Data broken out for frequent users who download at least 5 apps per week, 5 apps per month, or occassional downlaods, and infrequent users.

Track mobile advertising reach and conversion... who, how, where, and on which device. Data broken out for responsive browsers, and browsers who then go on to buy on mobile, on PC, or in-store.

Track mobile commerce spend... who, where, and on which device. Data broken out for mobile consumers spending up to £10 on their device, up to £100, up to £1,000, or £1,000 and above.

Track who uses mobile marketing, how, where, and on which device. Data broken out for consumers who have opted in to receive marketing messages, and those who have opted-in and responded.

Market updates

• Selected Asian markets

Topic updates

• Coverage areas to include mobile couponing and QR codes

Device updates

• Smartphone device breakdown to include Blackberry
• Tablet data

Web interface software updates

• Multiple search / data comparison
• Search results repository
• Graphic capability
• Total markets view by device

Lightspeed Research has almost 75 years experience of developing panel research. In 1937, the company established the first 1,000 person mail panel in the US. In 1970, it started conducting telephone interviews and, in 1996, Lightspeed started providing online research.

Lightspeed surveys 3,000 people per market, per quarter, for mobile^SQUARED. All panelists join through a double opt-in registration process and participate in profile surveys covering a wide range of topics in key vertical markets. Timely profiling data is consistently updated. Potential panelists must pass through a series real-time, technology-driven verification checks during registration before they may join the panels. During surveys, panelists pass through quality checks to ensure they are fully engaged.