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Mobile Consumer Trends

MCT+

MCT 24

Mobile Market Trends

University Research Project

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mobile^SQUARED uses qualitative and quantitative research methods to build a top-down view of the entire mobile value chain in 20 markets worldwide - from subscribers, subscriptions and the different device penetrations, to different access methods via web or app, marketing and advertising reach, frequency and volume of usage, engagement and, ultimately, commerce spend. Our primary research is based on over 100 interviews with executives from the mobile and advertising industries to provide key, and often market sensitive, information which is then output in our Mobile Market Trends portfolio – offering five-year annualised forecasts.

We also commission quarterly consumer research to track changing consumer behaviour and usage trends, which is then overlaid on the Mobile Market Trend information and showcased in our blue-chip campaign planning tool – Mobile Consumer Trends. The database had over 1.8 million separate data points covering the UK and US as of 2Q11, and is updated every quarter with over 100,000 new data points from our exclusive consumer research. Mobile Consumer Trends is housed on a secure site with intuitive GUI, offering analyst support and rolling forecasts for the next 18 months.

As part of our ongoing research commitment, mobile^SQUARED offers a host of ad-hoc mobile data covering everything from mobile health, to in-app billing and connected devices - which is available here. If you can’t find exactly what you want, then please contact us to find out about our Bespoke data service which can leverage Mobile Market Trends, Mobile Consumer Trends, our ad-hoc data, or by commissioning new consumer research or industry surveys to bolster your own research and marketing collateral.