India Mobile Content Market 2009 – 2013. Published August 2009.
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Mobile data in India was worth a fraction over US$2 billion in 2008, and like the other BRIC nations China, Russia and Brazil, it is the potential of the Indian marketplace that has sparked a furore within the wireless world.
This projected development comes despite a background of delayed 3G deployment, with most licenses for 3G spectrum not due to be issued until late 2009. Most of the leading operators are committed to aggressively rolling out the technology, with a lowering of data access costs essential to the ongoing development of the content market. Meanwhile, the market for Value Added Services (VAS) is also being stimulated by saturated teledensity in urban circles.
However, the content market in India is at risk of being stymied by operators, who take the lion’s share of revenues from mobile entertainment sales. It is a policy that is undermining content providers’ business models, despite the rapid growth in subscriptions.
Regardless of these limitations, the next five to 10 years will see a huge uptake in content services in India as subscriber numbers soar past 700 million. mobileSQUARED takes a thorough look at the Indian mobile content market, assessing the market challenges, barriers to growth and key opportunities for content providers. The report contains our market forecasts to 2013 and is available from July 2009.
For more information on this report email: info@mobilesquared.co.uk or call +44 (0) 1483 549 840.
Why buy this report?
- Gain critical insights into the Indian mobile content market – opportunities, challenges and growth sectors.
- Case studies from the coal face
- Insight into market drivers and barriers to entry
- Operator strategy and mindset
- Market forecasts to 2013
- Analyst on Call service – when you buy this report we answer your questions for free for six months, including any updates to the report.
Who should buy this report?
- You are considering investing in India
- You already operate in India, and are building your five-year business plan
- How is your sector performing in this vital market?
- If you need to align your business model with the market.
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Chapter 1: State of the market
- Overview of Indian Telecoms
- 3G in India
- Mobile data market
- Mobile content and entertainment
- Mobile Internet
- Mobile advertising and marketing
- Barriers and challenges
Chapter 2: Market forecasts 2009-2013
- Overview
- Ringback Tones
- Ringtones
- Mobile games
- Mobile TV and video
- Wallpapers and graphics
- Gaming and adult entertainment
- Mobile Internet
- Mobile advertising and marketing
Chapter 3: Breaking down barriers
- Case studies from the coalface
- Reliance – operator perspective
- Spin3 – mobile gaming
- IMImobile – mobile messaging
- Opera Software – mobile Internet
- Buzz City – mobile social networking
- MMA – mobile marketing
Chapter 4: Market trends
- Key market trends
- Falling ARPU
- Rapid subscriber growth
- Deployment of VAS
- 3G
- Off-portal content
- App Stores
Chapter 5: Barriers and opportunities
- Barriers to growth
- Operator strategy
- Revenue models
- Illiteracy and poverty
- Handset market
Conclusions
